To protect and enhance Oregon's fish and wildlife and their habitats for use and enjoyment by present and future generations.
Emphasize safety in the workplace
Develop effective relationships based on trust and confidence
Provide proactive and solution-based fish and wildlife management based on sound science
Work as a team to accomplish our mission
Promote workforce enhancement and inclusion
Ensure fiscal integrity

During the 2015-17 biennium, ODFW began a strategic planning initiative to focus its efforts during the following six-year period. Work has continued in the 2017-19 and 2019-21 bienniums to further refine and expand this effort.
ODFW is the recognized steward of Oregon's fish & wildlife resources with diversified funding that supports our mission.
To achieve this vision, ODFW set forth the following goals and objectives for the six-year period.
- Demonstrate effective stewardship of Oregon's fish, wildlife, and their habitats.
- Continue effective stewardship of Oregon's fish, wildlife, and their habitats through sound science and by addressing our constituent's needs.
- Increase or maintain public satisfaction with the work we do.
- Provide leadership on five focal fish and wildlife issues and report on progress and solutions by 2022.
- Increase and diversify public use and enjoyment of Oregon's fish and wildlife resources.
- Increase the proportion of Oregonians participating in wildlife watching from 47% to 50% of all Oregonians by Dec. 31, 2021.
- Increase the diversity of our customers to reflect the gender, age, and ethnic diversity of the state's population.
- Expand support for fish, wildlife, and their habitats.
- Align budgets with ODFW conservation and management priorities beginning with the 2019-21 biennium.
- Increase revenue from ALL ODFW customer (hunters, anglers, viewers, supporters, outdoor recreationists) by 15% by June 30, 2019.
- Develop ODFW fundraising efforts to expand and diversify grant funding sources by 15% and increase donation revenue by 25% by June 30, 2019.
- Improve our operational efficiency and ability to monitor and communicate performance.
- Improve ways to define, prioritize, coordinate, and communicate what we do.
- Ensure the Department has a diverse workforce with the skills and culture needed to tackle current and future needs.
- Develop information systems to better maintain and analyze the data needed for fish and wildlife science and management.
- Invest in those assets and infrastructure that best support our mission.
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